Ben Gammon - tales from the clipboardDon’t ask whyThe worst question you can ask5 min read·Feb 26, 2024----
Ben Gammon - tales from the clipboardHow Cher, Columbo, Harry Lime, a pack of post-it notes can improve your audience researchIn this instalment of Tales from the Clipboard I am going to share some approaches I have found to elicit more candid responses in surveys…8 min read·Oct 3, 2022--1--1
Ben Gammon - tales from the clipboardThe problem of the missing ‘meh’Or how to make better use of questionnaires in audience research8 min read·Sep 5, 2022----
Ben Gammon - tales from the clipboardA psychic mollusc, a coach-load of school children and a presidential candidate walk into a pub …The perils & pitfalls of audience research5 min read·Aug 24, 2022----
Ben Gammon - tales from the clipboardStill learningIn the last years of his life Francisco Goya sketched an image of an elderly, bearded man walking with two sticks entitled ‘I am still…2 min read·Aug 18, 2022----